Capture your travels, anytime, anywhere while using Canon PowerShot SX230 HS and PowerShot SX220 HS
London, UK, 7th February 2011 – Canon today enhances its leading PowerShot SX-range with the launch on the impressive PowerShot SX230 HS plus the PowerShot SX220 HS. This duo of outstanding new compact super-zoom models combine high-zoom performance, wide-angle flexibility and Full Manual control by 50 percent slim, sleek, pocket-friendly designs. The PowerShot SX230 HS also features new GPS*1 functionality – a first for your Canon Compact Camera – allowing users to record the venue where their images were taken and to record their journey with all the GPS Logger.
Replacing the favorite and highly-acclaimed PowerShot SX210 IS, both new models give a leading list of features ideal capturing your travels. Each includes Canon’s HS System for outstanding picture quality in all conditions, an extensive-angle 14x optical telephoto lens, along with Full HD (1080p) movie recording with stereo sound. Users can decide between pink, blue and black finishes for your PowerShot SX230 HS, purple and grey for the PowerShot SX220 HS.
The HS System: Premium image quality even low light
The inclusion in the HS System inside new PowerShot SX230 HS and PowerShot SX220 HS signifies that both models can capture outstanding-quality images in situations than in the past. Representing an original combined a 12.1MP back-illuminated CMOS sensor and Canon’s powerful DIGIC 4 processing technology, the HS System operates produce images with reduced noise and increased dynamic range that produces clear, detailed and natural results even during essentially the most challenging of situations.
By reducing the occurrence of noise by nearly 60% by any means ISO speeds*2, the HS System allows users to capture beautiful, excellent images during the day and into the evening without the need for the digital camera flash or even a tripod. The DIGIC 4 processor, unique to Canon provides accurate colour tones, together with high responsiveness in everyday operation.
Record every step within your journey
The 14x genuine Canon optical standard zoom lens featured both in models offers a huge zoom range to capture a variety of subjects. The 28mm wide-angle setting allows the capture of wide, sweeping landscapes or fit more of a scene into a frame, and with the full zoom at a 392mm equivalent focal distance, users can reach distant subjects while not having to move. Canon’s leading optical Image Stabilizer technology corrects trembling camera, offering a 4-stop benefits of prevent image blur in the entire zoom range while shooting in handheld in low light – capturing sharp, detailed images in every conditions.
Ideal for travellers or casual shooters, the PowerShot SX230 HS’ GPS unit will record where and when images are taken, allowing users to simply make a record on the place and time their pictures are shot. Additionally, the GPS Logger facility can record the journey that users take, permitting them to later review their travels by using the supplied Map Utility software which integrates with Google Maps*3.
Both models shoot 1920x1080p Full HD movies at 24fps with stereo sound, capturing special moments with superb clarity. Users may also utilise the impressive 14x optical zoom to succeed in the most distant subjects during video capture, and Canon’s Dynamic optical Image Stabilizer counteracts trembling camera commonly recorded when shooting movies while moving, helping produce smoother, sharper video. A show record button also makes switching from stills to video instantaneous so action is never missed.
A sizable, top quality 7.5 cm (3.0") PureColor II G LCD provides perfect platform for image framing and playback. A 460k-dot resolution offers pin-sharp variety of clarity during recording and playback, along with a tempered glass layer provides additional strength and enhances visibility, that has a wide viewing angle and excellent colour reproduction. A 16:9 aspect ratio is perfectly optimised for HD video capture, while Hints & Tips over the interface give you a short explanation of each and every feature, helping users find out more on the digital camera’s features as they quite simply ought to.
Point and shoot – with amazing results
Well suited for users who want to point and shoot, the PowerShot canon sx230hs HS and PowerShot SX220 HS feature Canon’s Smart Auto mode. Meant to allow it to be possible for that you get great-quality shots, Smart Auto uses Scene Detection Technology to guage each shooting situation against multiple factors and selects the optimum scene from 32 variables, capturing an ideal picture. All of the photographer should do is center on framing the shot – Smart Auto attends to anything else.
Smart Auto also features the latest Advanced Subject Detection technology, allowing your camera to name and lock onto non-human subjects for example pets or other moving objects within a scene. Once identified plus the shutter continues to be half-pressed, Servo AF/AE ensures the subject remains in focus and well-exposed, till the shutter release is fully pressed as well as image captured. i-Contrast and Smart Flash Exposure functions within Smart Auto also ensure subjects are captured within the most effective detail, lowering the occurrence of harsh shadows and over-exposed highlights.
Both new models feature a variety of high-speed shooting features - well suited for capturing the fastest-moving action. High-speed Burst mode means that users will never miss a short time, rapidly shooting up to 8.1 shots/sec. at 3.0 MP resolution so every moment of the action is recorded. Super Slow Motion Movie mode supplies a fantastic way to slow fast-moving action like sports, shooting at 240 fps at 320x240 resolution or 120 fps at 640x480 use a dramatic account of fast action sequences.
A brand new Movie Digest shooting mode supplies a fun new solution to add movie footage to a day of shooting still images. Movie Digest mode films and records the action as much as four seconds before every still image taken, before joining all clips captured in to a VGA-resolution movie. Users can also shoot video inside the Apple®*4 iFrame Video format, that provides a super easy strategy to assist video for a computer. Designed to seek advise from Mac and PC video applications it could dramatically improve the operation of importing, editing and sharing movies across multiple platforms and devices.
Complete creative control
As well for a variety of instant and straightforward shooting modes, both the Canon Canoscan 9000F HS and the PowerShot SX220 HS offer complete manual control over camera settings, allowing users to get more creative making use of their pictures. Aperture, shutter speed, ISO while focusing can all be controlled manually, enabling photographers to understand their images to achieve different effects, and develop their photographic skills.